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And now my wife keeps baiting me. She's like, Hey, who is that guy from lab rats. It was on your show. And I'll be like, hell sparks. And then she plays that sound effect, which was brilliantly made by Fred but now will torment me the rest of my life.

So thank you, Fred. I'd also like to thank Figg and Associates our sponsor for the week. So great to have sponsors week after week began associates of course the makers of carbon freezing technology only the best Carbonite freezing in the galaxy state of the art gas technology, hibernation sickness, a thing of the past need to get your mother in law from one place to another at lightspeed.

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Speaking of week after week after week, can you believe it's week 37 of live from Detroit that Jeff Dwoskin show. If you haven't subscribed to the podcast on your favorite podcast app, go to the website. Jeff has funny. And also, most importantly, tell your friends That's right. Tell your friends live from Detroit. The Jeff Dwoskin show is so great. You got to listen, you got to listen.

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So so much great entertainment to choose from. I can't thank you enough for tuning in. And being a fan. I love hearing from you. I'll comment back love hearing from you. Thanks again for everything. Alright, we're about to get to the interview. But Jeff, you didn't do a social media tip.

No, not this week. Why Jeff? Well, because john Sullivan depressed, Darth. It's all about social media. It's all about him on Twitter and everything he's done. So let's just say this week, it's a giant use case for you to take in. So ladies and gentlemen, very funny. My friend, john Sullivan, depress Darth.

Hey, everybody, I am here with john Sullivan. You may know him better as depressed, Darth. He's one of the biggest parody accounts on Twitter and Instagram. Welcome to the show. It's great to be here. Happy to be on your show. And this is you. How many of these have you done now? This is fairly new, right? So that's how we met. I was a blogger for the Huffington Post. You were a big famous depress Darth parody account.

That was a lot of fun. It was just so fast. I like flew in. We I think we went out like we like toward London briefly during the day. And then we went out. And we I remember we were at Pinewood remember how much food there was. It was like, they kept bringing out food. And it was like, literally, it could have fed people, but there was like, 30 people there.

And it was like food after food was coming out. And I was like, I can't eat anymore. I'm sorry. And it was like, that was fun. It was glorious. But I like did. There's nothing better than free food and even better, delicious free food. So tell me tell everyone what depressed darth is what that that account is the whole concept behind it. If you kind of look at Darth Vader, and you kind of watch him in the movies now like he's just so mean and angry that it's almost comical, like his voice and everything like in some of those original movies.

Like there's never a bright moment with him. He's just like, just furious all the time. So like, I don't know, years ago, I was starting trying to shoot some videos on YouTube because I was like what me my friend did to kind of mess around and have fun. I just had this idea for like a really depressed Darth Vader who like the Empire had fallen. He was kind of down on his luck. And then I thought it'd be funny to get a suit and shoot those videos.

I mean, looking back, it'd be kind of hard to do like to buy the suit and everything. So anyways, I just had an idea to start a Twitter page so I could get like a few followers releasable. Video and hopefully it'll go viral on YouTube. Who knows it gets seen by a lot of people. I just thought it was cool. So then I started writing jokes kind of as this character of like depressed art. I mean, his wife died, his kids are leading a rebellion against. He's been at the helm of to Death Stars that got destroyed.

And it was just like the jokes kind of came. He's such a downtrodden character. And then parody accounts were kind of like early on a thing at twitter. So I think originally it was down and out Vader and then depressed, Darth just sounded so much better. And actually, I'm wearing a T shirt here. You can see it says Jedi in the streets sit in the sheets. You started around How many followers Did you have before your issues with Twitter Corp.

I the most I ever had was like, I think , but then a lot of weird stuff started happening on Twitter. Like I started losing followers, but it wasn't like I was doing anything different or in like, I would lose like a day.

And I was like, it was just weird. But I think Twitter was cleaning out like lots of bots and everything. So yeah, I had like , I was pushing a million and then I got suspended for copyright issues. I just I used a song in some videos with me and the Darth Vader suit dancing. And I use some popular songs that were copyrighted and the management companies got upset and flagged me a few times.

I think I will get it back internet. You wait, I'll be back with the best jokes you've ever seen. So Instagram is fun, because like Instagram is just like pure videos. And I actually started a new page to press Darth with two R's. So I'll take you know, the memes I do on there and put them on Instagram. Oh, Instagram. I don't know. It's it's like there's just a lot on there.

And I feel like there's like just a lot of, I don't know, celebrities, hockin products and girls in bikinis and I don't know, it's becoming very heavily influencer base. No, it's nice. I wish I could grow more. It's just hard because I have other Twitter pages. So I'm like the only person running it. So to do the other Twitter pages, put content up there and then go to Instagram put content up there. So it gets tough and I want to shoot new dark videos, but it's like,.

Like, how did you know when this was gonna be a thing that you you really could make some money off of. Instead of going to like a network and being like, we want to put a commercial on your page, we can have this guy put a commercial up and hit like you can give them 50 bucks.

So that was early on like it started making darts started making money early on. And then you could also like do things like the link to articles like the 10 best Star Wars characters, and then you'd click through a slideshow. So there was ways to make money, but at the same time with Darth when it is like you're playing a character and it's a comedy page.

Like, after a while, it was tough to like, do sort of like product placement, where it's like, hey, buy this product. I'm a fake, depressed. I'm a fake Darth Vader character. And then like other people came to the internet, like everybody became an influencer.

So they'd go to someone like a real celebrity. But then when I hit , followers, that happened pretty fast. The stuff started really taking off during the election. That was just such a crazy time. And like Trump was on Twitter. Everybody was like at each other's throats.

And every like everybody was watching even the primary debates. So I would live tweet those the primary debates, and then the presidential debates. It was a time at Twitter where like, literally, you could do a tweet, like I did a lot of talk about like because jobs jobs jobs was a big thing.

Like I'm going to create jobs. So I kept doing this versions of this joke, which was like I'm gonna create hundreds of s of jobs by building a new desktop vote for me for president and you literally do that in the middle of the bay with like, everyone's on Twitter, everyone's watching it would just blow up so like the presidential debates held because I didn't take aside in that, like on who was right or wrong or who I was voting for.

I was a candidate, not I Darth was a candidate. So that's what it like, really blew up. Like, there were some tweets in there that I did that would just explode because it was such a crazy environment. That's kind of when it got like, tweets were everywhere. And then it was always like, you know, like live moments and like Super Bowls and stuff like that.

And World Cup back in those days. You could put a tweet out during a time and it was like, people were like, it was like a frenzy. Everybody would retweet it like especially during the World Cup. It was crazy because it was so new. It's not so much that anymore. Like there's not a crazy Twitter like Twitter doesn't go crazy now.

Like, you know the Democratic primaries happen it's it's different now,. I found the same thing because I was really into live tweeting at one point from my personal account and I there was nothing I would miss I would never miss an Oscars or debating I would you know, you just dropped something and like you get retweets. Yeah, it was just like, but then all of a sudden it stopped.

I mean, it was like I'd be I'd be doing the Emmys or whatever. And there's nobody could figure out the same hashtag. And even when the Emmys would put up their hashtag or the Oscars, and they put it on the screen, and everyone would use 15 different versions of it.

Yeah, no one understands the concept of using the same hash tag so that everyone is feeding into the same conversation and that you can see each other and help with that lift. But yeah, I saw it. I remember I would drop stuff. And then I would get I would like get so giddy The next day, I was like, Oh my god, I can't you know how many things would happen? It would. It'd be like, it'd be like, oh, from the Emmys last night. And like you'd be reading this article, and then your tweet would be right there.

And you're like, Oh, look at that. That's pretty cool. But I don't know. It's like it that you're right. It's It's different now. So it was probably a force awakens time or something like that. And yeah, and I did a tweet and ended up in BuzzFeed. Yeah, they there was a time where like this that was a normal occurrence.

It was so normal people wouldn't even tell me when they saw them. Because they like, like, oh, is another one of your tweets. Why didn't you mention it? Oh, well, I always see one here. Yeah, yeah, I mean, but still, it's no big deal. Yeah, tell me,. Um, so when I got I follow a lot of people from depressed start, you were one of them.

So I would always see the hashtag games. But some of those hashtags will like the next day, they'll be like, people talked about this. And it's like your hashtag right there. I don't know if they always credit you though. And it's literally like 20 different tweets off the hashtag. And like, that's someone's whole article is literally the hashtag plus. I can't tell you. How many people take our content, use it as their own, give zero attribution.

And even if we reach out to them, they don't care. It's like, Oh, it's just, you know, it's like, you know, somebody created that. Yeah, we worked with someone who created that and put that out, and you're just acting like it just magically happened.

It did not magically happen. But yeah, well, you know, that's it is what it is, in terms of the parody account in terms of making money. And I don't you don't tell me how much I'm trying to get to that. But like, Is there like just affiliate networks you tapped into or how much of it was like people paying you to push stuff versus.

But like, I don't know, I may be different if you're like an actual celebrity, like a Kardashian. And you're like, I like this lipstick by it. So I don't think that necessarily works for me. But from Darth I created all these other kind of random Twitter pages that don't have my face on it, or my name on it.

They're just sort of generic things like movie lines, TV quotes, music lyrics, so I have all those. And then from there, you can promote articles.

There's also there's pages that have like on Twitter now, there's these video ads that come before actual videos. For a show that has in recent months been more miss than hit this skit really took the cake. Post your reaction though beware of spoilers at this thread in the JC!

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